What I Can Teach You About Businesses
2 weeks ago admin Comments Off on What I Can Teach You About Businesses
If you’re in search of new ways to market your dental practice, there are things you can do effectively without depleting your resources. We know how frustrating it can get. You want to go as hard as you can while maintaining a sense of professionalism so your practice doesn’t appear cheap. This often leaves no chance for creativity, but fortunately, it need not always be like that.
Here are five proven marketing ideas that can give you gains you want while upholding the pride in your dental practice:
1. Steer clear of the Hawk.
Not so long ago, Google, through its Hawk update, targeted online businesses that were involved in shady practices. This worked as planned, but the unfortunate side effect was that it made it hard for businesses in geographically close locations. And this is bad for dental practice marketing, considering that many dentists share the same building.
The issue is that any of a set of similar businesses sharing one location, can be mistaken as a spammer forgery. But don’t fret. You can prevent this, provided you remain in control of your local search engine optimization (SEO) ranking just like Le Dentiste has been doing.
2. Keep your business details accurate.
If you want an automatic lift above practically fifty-percent of dental practices out there, keep the information on your Google My Business entry current. This isn’t going to take five minutes and is completely free. You won’t believe how many businesses know their Google My Business information isn’t accurate, or don’t even know that about this feature. Le Dentiste is well aware of this and is taking full advantage, just as any dental practice (or any business for that matter) should.
3. Be mobile-friendly.
If you haven’t heard about it yet, Google has moved towards mobile-first indexing, which means if your website isn’t mobile-friendly, its ranking will suffer. The reason is clear: everybody is on mobile these days. One example of a practice with a mobile-responsive website is Le Dentiste.
4. Maintain fast page loading times.
Page loading times is yet another factor considered by Google when assigning SEO ranks. Of course, this also affects your visitors, who would normally rather click away than wait on a slow-loading site. Nearly half of consumers in fact expect a page to load fully within the first two seconds. And this is quite understandable, considering how busy everyone is nowadays. Le Dentiste‘s website has impressive loading times, and that is among the reasons for their success online.
5. Spend time email marketing.
If you thought that email marketing is dead, you’re dead wrong. A serious campaign can give you a 4400% ROI and some $44 for each dollar you spend. If you ask Le Dentiste for tips, they may be happy to provide tips.